Ian Wagner
I design, build, and operate creative and media systems.
I think of design as infrastructure. Not the surface of things, but the system underneath — the part that decides whether something actually works at scale.
Most of my work lives at the intersection of creative production and marketing technology. I build systems that help teams produce better advertising, faster — combining AI tooling with human creative judgment so neither side is doing the job alone.
I care about the feedback loop: what was made, how it performed, and what that means for the next round. The tools I build try to close that gap — connecting creative decisions to performance outcomes in ways that actually change how the next brief gets written.
Current Work
An ad production platform that combines asset libraries, structured creative workflows, and performance feedback loops. Currently managing creative for 25+ brands.
Learn moreI write about the things I'm building and the ideas behind them — creative operations, product thinking, and the places where technology meets taste.